Irish Film Institute -International Film Directory – Film Listing

The End of the Counter

    • Director

      Laura McGann

    • Credits

      Producer: Aisling Ahmed

  • Category

    Documentary
    Short

A warm look on how Irish people once shopped, this documentary short recalls the history of ‘over-the-counter’ shops. In these, all goods were kept behind a counter and the shopper would wait whilst the owner filled their order; the conversation and easy pace of this method is fondly remembered even as the modernisation of Irish shopping is acknowledged and welcomed. Mixing a wealth of amateur footage and interviews with reminiscing shoppers, The End of the Counter doubles as both nostalgia and history, making a record of way of living made redundant by the passage of time.

Awards:
Best Short Documentary Award at the 25th Galway Film Fleadh 2013.

13 minutes, Ireland, 2012, Colour

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