Irish Film Institute -HOUSEWIFE OF THE YEAR

HOUSEWIFE OF THE YEAR

Director: Ciaran Cassidy

77 mins, Ireland, 2024, Digital

Between 1969 and 1995, women all over Ireland competed to win the Housewife of the Year, a competition celebrating “cookery, nurturing, and basic household management skills”. Broadcast on RTÉ from 1982, the programmes featured not just the competition itself but also footage of the contestants at home – creating a vivid, nationwide tapestry of ordinary lives. Here, former contestants share our bewilderment at their acceptance of societal strictures and recount their experiences of marriage bars, contraception, Magdalene institutions, financial vulnerability, marital breakdown, and shame.  The film is a poignant, often hilarious, and uplifting story of a generation of resilient women and a country in transition.

Notes by Sunniva O’Flynn

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