IFI Spotlight 2017 – Afternoon session Director: Book cinema tickets This event took place on Friday 7th April 2017. Afternoon session only tickets are available for purchase from the link above. Morning session only tickets are available for purchase here. Full day tickets tickets are available for purchase here. AFTERNOON SESSION 14.00 A Catch-Up on Gender Equity Annie Doona (returning Chair of Irish Film Board / Bord Scannán na hÉireann) will provide an update on the response to measures introduced by the IFB/BSÉ to achieve gender equity in particular funding areas within an agreed timeframe. Stephanie Comey will update on BAI activity in identifying gendered anomalies in funding provision, while Sunniva O’Flynn of IFI will report on representation of women directors across IFI programme. Session will be moderated by Rachel Lysaght of Women in Film and Television, Ireland. 14.40 Ad Break Kasandra O’Connell, Head of the IFI Irish Film Archive, will introduce a selection of vintage Irish ads from collections restored by IFI Irish Film Archive in a major project supported by the BAI. 14.50 Panel: Ad Libs This panel will go behind the scenes of the advertising world to consider the many ways in which the advertising industry contributes significantly to the culture and economy of film, TV and animation in Ireland. The panel will celebrate the talent of Irish ad-makers; explore the influence of advertising on Irish filmmaking aesthetics, budgets, pitching and economy of storytelling; and will look at women in advertising – their roles and their representation. Facilitator Tania Banotti of the Institute of Advertising Practitioners in Ireland will be joined by: first AD/director Liz Gill; producer Andrew Freedman (Antidote / Venom); executive producer, Max Brady (Pull the Trigger); animation director, Gavin Kelly (Piranha Bar); and copywriter/ screenwriter Jason Hynes. 15.40 In the Pipeline Generating a great deal of interest when it was introduced last year, this strand invites filmmakers to discuss forthcoming features. Cartoon Saloon (Song of the Sea, The Secret of Kells) will whet our appetites for their new feature- length animation The Breadwinner about a young girl in Taliban-controlled Afghanistan. Pat Collins will give us a foretaste of his new feature drama Song of Granite, a biopic of sean-nós singer Joe Heaney. 16.20 Wrap-Up Round up of the day facilitated by Professor Margaret Kelleher. Director: