ARCHIVE AT LUNCHTIME JULY 2012: PROGRAMME 1 Director: Book cinema tickets Join us for FREE daily screenings of films from the IFI Irish Film Archive in July (please see calendar for programme times). Simply collect your free tickets at the IFI Box Office. DOWN ON THE FARM PROGRAMME 1: IRISH CHILDREN: RURAL LIFE IN WESTERN IRELAND Sean and Mary O’Reilly live simple, unmechanised lives with their parents on a small farm in the west of Ireland. When they return (barefoot) from school they milk cows, churn butter and sod turf. (14 minutes, 1954, Black and White, Encyclopedia Britannica) ULSTER HERITAGE The Richmonds, in contrast, are a prosperous farming family from Ballymoney in Co. Antrim where farming is considered the most important economic activity in the province. (16 minutes, 1961, Colour, Stanley Willis) Director: