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The Help

Director: Tate Taylor

United Arab Emirates • 2011 • Drama • 146 mins


To mark the start of the school year and a new collaboration between the IFI and The Industry Trust in Ireland, we have an exclusive preview of The Help for Transition Year students, at six venues throughout Ireland.

No. 1 in the US Box Office in its first four weeks of release, this inspiring and poignant drama is based on the book club favourite and critically-acclaimed No. 1 New York Times best-selling debut novel by Kathryn Stockett. Set in Jackson, Mississippi, during the 1960s, it chronicles the relationship between three different and extraordinary women who build an unlikely friendship around a secret writing project that breaks societal rules and puts them all at risk. Deeply moving, filled with humour, hope and heart, this is a timeless and universal story about the ability to create change. The film is both inspirational and empowering, featuring relatable, funny, courageous characters who, by finding their unique voices, triumph and become the heroes of their own lives.

An illustrious cast includes Jessica Chastain, Viola Davis, Bryce Dallas Howard, Allison Janney, Chris Lowell, Sissy Spacek, Octavia Spencer, Emma Stone, Cicely Tyson and Mike Vogel.

Screening programme in collaboration with Dreamworks and Touchstone Pictures

The Help Opens nationwide October 26.
See www.TheHelpMovie.ie for more information
Screening programme: All The Help screenings below are FREE and can only be booked through IFI Education on (01) 679 5744. They will all take place on October 25th at 10.30am Places will be allocated on a first come, first served basis.

What is The Industry Trust?
The Industry Trust was set up by the film, TV and Video industry in the UK in 2004. With the support of more than 30 member companies throughout the UK and Ireland, the Trust’s principal activity is to carry out industry-wide initiatives to increase public awareness of intellectual property and to lobby for greater protection from intellectual property theft i.e. of music, film, TV and the Internet.

Earlier this summer The Industry Trust in Ireland launched the first phase in their campaign with“You Make the Movies” trailers in cinemas, to raise awareness amongst consumers and thank them for their contribution to the industry. See the trailers at www.youmakethemovies.ie.

Other initiatives include: A guide for Parents & Teachers; the Real Deal National Charter; media campaigns in cinema and home entertainment and across the audio-visual sector and consumer education. The campaign in Ireland follows the success of the UK campaign and has a clear two-fold message: protecting copyright is the appropriate reward for creativity (piracy costs Irish jobs).

The next step is to communicate this message to young people. Following a presentation at our Education programme launch on September 27th, the Trust will host these preview screenings for schools around the country as part of our TY programme. This gives you and your students the chance to see one of the biggest films of 2011 in the ideal – and legal – setting of the cinema. For more information go to www.youmakethemovies.ie

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