A warm look on how Irish people once shopped, this documentary short recalls the history of ‘over-the-counter’ shops. In these, all goods were kept behind a counter and the shopper would wait whilst the owner filled their order; the conversation and easy pace of this method is fondly remembered even as the modernisation of Irish shopping is acknowledged and welcomed. Mixing a wealth of amateur footage and interviews with reminiscing shoppers, The End of the Counter doubles as both nostalgia and history, making a record of way of living made redundant by the passage of time.